Almost everyday, I hear clients say the phrase, “I don’t even know why I am framing this _______.” Almost everytime I hear that statement, I want to turn to them and say “yes, you do”. There are many reasons why people get things framed; I want to preserve this _______, My room needs a little color, I feel obligated to frame it (that one is the worst), etc. The simple answer is that you value what you have brought in to the shop, and you would like to showcase it in your life.
For example, one of my most favorite pieces I have framed in my collection is a postcard one of my friends gave me that he picked up in a shop while he was on vacation in Mexico. The postcard, made out of a hand pressed paper that had a inkjet print of two dancing skeletons that reminded him of me and my wife. I was so touched that he thought of us while he was in another country, I decided that I was going to frame it. I saw the value in this postcard, it was a symbol and a statement, and was going to preserve and showcase it on my shelf. I picked a hand finished Italian Roma moulding, a beautiful linen mat, Tru-Vue Museum Glass, and easel back. I float mounted the postcard over the linen mat so not only are you seeing the image of the dancing skeletons, you are seeing the object as a whole. My wife thought I was crazy for putting so much into that little postcard, but I was showcasing it in a frame that I thought could match the value of what the card meant. I did all of that for a piece of paper that cost my friend 1 United States Dollar.
The reason I know why you are framing your piece, is because I get to see your face when we show you what you have framed. No matter how embarrassed, confused, indecisive, indifferent you may be about your piece when you walk in the shop, by the time you have seen the design come to life, I get to see the excitement in your eye. I get to see the value you have in the piece, and I get to see why you brought the piece in to get framed.